Zaid Portfolio

Hi, I'm M Zaid Dzulfikar

At Vidio, Indonesia, I hold the role of Senior Product Designer.

With 7+ years in product and design, I've learned that growth is endless. Every project is a chance to learn, adapt, and innovate. Join me as I share what I've discovered along the way.

Get to Know Me

DESIGN PROJECT

Explore my UX projects crafted to solve real-world challenges with a strong focus on business impact. Each case study highlights my approach to designing user-centered solutions that not only enhance experiences but drive measurable results. I’m excited to bring this blend of creativity and business insight to your team.

TokoPoints Tokopedia

Real-Project UX Case Study

Kupon Toko Tokopedia

Real-Project UX Case Study

Vidio Shorts

Real-Project UX Case Study

Vidio Users Content Preference

Real-Project UX Case Study

RESEARCH PROJECT

Dive into my research projects that focus on understanding user behavior, identifying pain points, and crafting data-driven solutions. Each research study provides valuable insights that help shape the design process and create user-centric products.

👑

Foundational Research: Subs User Behavior

🔍

Understanding User Behavior in Search Experiences

🧪

Category and Navigation Usability Test

🎛️️

User Content Preference Usability Test

MY PRODUCTS

Discover my personally crafted UX resources—books I’ve authored and an online course co-taught with fellow experts from top companies. Each product shares real-world insights and practical knowledge from my industry experience, including my time at Tokopedia, to support your journey in UX design.

Online Course: Belajar UX sama Tutor dari Top Company

Rp89.000

Buku Belajar UI/UX Otodidak

Rp129.000

Buku Kolaborasi UX Designer dan Product Manager

Rp129.000

Bundling Buku UI/UX

Rp249.000

WORK EXPERIENCE

I began my career in 2017, gaining diverse experience across organizations of varying scales—from agile early-stage startups to leading decacorn companies and prominent conglomerate groups.

2021-Present Senior Product Designer Vidio (Emtek Group), Indonesia

2019-2021 UX Designer Tokopedia, Indonesia

2017-2019 UI/UX Designer - UX Researcher - IT Staff Kitabisa, Indonesia

M ZAID DZULFIKAR

Outstanding Performance in the GenAI Hackathon APAC Edition, Recognized by Google Cloud

DESIGN PROJECT

TokoPoints Tokopedia

Kupon Toko Tokopedia

Vidio Shorts

Vidio Users Content Preference

RESEARCH PROJECT

Foundational Research: Subs User Behavior

Understanding User Behavior in Search Experiences

Category and Navigation Usability Test

User Content Preference Usability Test

MY PRODUCTS

Online Course: Belajar UX sama Tutor dari Top Company

Buku Belajar UI/UX Otodidak

Buku Kolaborasi UX Designer dan Product Manager

Bundling Buku UI/UX

WORK EXPERIENCE