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👋 Hi, I'm Zaid

Senior Product Designer at Vidio, Indonesia

Experienced Freelance Web Developer and Product Designer with 8+ years experience. Built successful platforms like SisaSaldo.com (fintech) and Emtek Script Generation (AI). Expert in UI/UX design and Vibe Code development for faster, custom solutions without templates. Available for remote freelance web development projects globally.

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Zaid

Zaid

Senior Product Designer

8+ Years Experience
3 Companies
2 Books Published
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Google Cloud Certificate
verified Verified Achievement
Recognition

Outstanding Performance in the GenAI Hackathon APAC Edition, Recognized by Google Cloud

Honored for Muhammad Zaid Dzulfikar, showcasing excellence in Generative AI and innovative product design solutions.

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SisaSaldo Logo
verified Live Platform
Founder

SisaSaldo.com - Personal Finance Platform

SisaSaldo.com is a personal finance platform for young professionals and families in Indonesia to manage expenses, debts, and savings. As 80M+ millennials enter their prime earning years, SisaSaldo aims to be the go-to platform for building healthy financial habits and growing wealth at scale.

Visit SisaSaldo.com open_in_new
Portfolio

Design Projects

Explore my UX projects crafted to solve real-world challenges with a strong focus on business impact. Each case study highlights my approach to designing user-centered solutions that not only enhance experiences but drive measurable results.

TokoPoints Tokopedia
UX Design

TokoPoints Tokopedia

Real-Project UX Case Study

Product Design User Research
Kupon Toko Tokopedia
UX Design

Kupon Toko Tokopedia

Real-Project UX Case Study

E-commerce Conversion
Vidio Shorts
UX Design

Vidio Shorts

Real-Project UX Case Study

Video Platform Mobile UX
Vidio Users Content Preference
UX Design

Vidio Users Content Preference

Real-Project UX Case Study

User Research Personalization
Research

Research Projects

Dive into my research projects that focus on understanding user behavior, identifying pain points, and crafting data-driven solutions. Each research study provides valuable insights that help shape the design process and create user-centric products.

User Research

Foundational Research: Subscription User Behavior

Comprehensive study analyzing subscription user patterns, churn factors, and retention strategies for Vidio's premium service

User Interviews Cohort Analysis Behavioral Analytics
UX Research

Search Experience Optimization Study

Deep dive into user search behavior, query patterns, and content discovery mechanisms to improve search relevance and user satisfaction

Search Analytics Query Analysis Content Discovery
Usability Test

Category Navigation & Content Discovery

Comprehensive usability testing of category navigation, content browsing patterns, and user journey optimization for improved content discoverability

Usability Testing Navigation UX Content Discovery
Preference Study

Content Preference & Recommendation Engine

Advanced study on user content preferences, viewing patterns, and personalized recommendation algorithms to enhance content discovery and user engagement

Machine Learning Personalization Recommendation Engine
Products

My Products

Discover my personally crafted UX resources—books I've authored and an online course co-taught with fellow experts from top companies. Each product shares real-world insights and practical knowledge from my industry experience.

Online Course
Course

Online Course: Belajar UX sama Tutor dari Top Company

Rp89.000

★★★★★
4.9/5 (127 reviews)
Buku Belajar UI/UX
Book

Buku Belajar UI/UX Otodidak

Rp129.000

★★★★★
4.8/5 (89 reviews)
Buku Kolaborasi
Book

Buku Kolaborasi UX Designer dan Product Manager

Rp129.000

★★★★★
4.9/5 (156 reviews)
Bundling Buku
Bundle

Bundling Buku UI/UX

Rp249.000

★★★★★
4.9/5 (203 reviews)
Experience

Work Experience

I began my career in 2017, gaining diverse experience across organizations of varying scales—from agile early-stage startups to leading decacorn companies and prominent conglomerate groups.

2025 - Present

Founder of SisaSaldo.com

SisaSaldo.com - Personal Finance Platform, Indonesia

Muhammad Zaid Dzulfikar founded and leads SisaSaldo.com, Indonesia's innovative fintech application that helps users efficiently manage their remaining balances and financial transactions.

2021 - Present

Senior Product Designer

Vidio (Emtek Group), Indonesia

Leading product design initiatives for Indonesia's leading video streaming platform, focusing on user experience optimization and feature development.

2019 - 2021

UX Designer

Tokopedia, Indonesia

Designed user experiences for Indonesia's largest e-commerce platform, working on key features that impacted millions of users.

2017 - 2019

UI/UX Designer - UX Researcher - IT Staff

Kitabisa, Indonesia

Started my design journey at Indonesia's leading crowdfunding platform, wearing multiple hats and learning the fundamentals of product design.

Let's Work Together

I'm currently open for remote freelance web development opportunities globally! With my proven track record building successful products like SisaSaldo.com (personal finance platform) and Emtek Script Generation (AI-powered content creation), I bring 8+ years of experience in product design, UI/UX, and web development. Let's discuss how we can create something amazing together for your next project.

work

Connect on LinkedIn

linkedin.com/in/zaidzulfikar
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Follow Me

@desainerux

Connect With Me